About Me

— After nearly two decades of solving simple to highly complex technical challenges, I don’t just build websites — I build business engines that drive real business results.

Words from my last two employers

"As Creative Director of Teleforce Asia, Inc., I had Jesse in my team under the Web Department for 4 years. He did excellent work here. He is smart and skilled, with natural people skills and a never-ending (and much appreciated) wealth of suggestions for improving websites, web sales, SEO and work in general."

Chinie Hidalgo Diaz

Creative Director

Teleforce Asia Inc

"Jesse worked for us for approximately two and half years. During that time, he developed many systems, including: a content management systems which we used as a base for developing client websites, a system for taking online subscriptions with Affiliate links embedded so they never lose a referral, a very large network marketing application for a client involving a rarely used revolving matrix in under 6 weeks. His work is exemplary and I would recommend him to anyone."

George Notaras

Founder

Wealthtraders.com

My core skills

Search Engine Optimization

Over almost 18 years of building websites, I've learned exactly how SEO works — and how ruthlessly fast Google can destroy a business overnight. I know what drives organic traffic, and I know what kills it.

I specialized in:

  • Content & topical authority (E.E.A.T, Search intent mapping)

  • Semantic relevance and natural language coverage.

  • On-page and off-page optimization

  • Technical SEO and Core Web Vitals

  • Working fluency in Google Search Console

Full-Stack Web Development

PHP and MySQL on the backend; jQuery, CSS, and HTML on the front end.

I specialized in:

  • PHP

  • MySQL

  • jQuery

  • CSS

  • HTML

  • VUE

Sales Funnel

I code and build sales funnels that turn visitors into customers.

I specialized in:

  • optin-page

  • sales funnel

  • one-click upsell

  • downsell

  • tripwire offer

  • Email campaign automation

Wordpress

I develop custom WordPress plugins, manage full WordPress environments, optimize site speed, and harden sites against hacking and malware — well beyond installing themes and calling it done.

I specialized in:

  • Plugin creation

  • Theme building & customization

  • Page building with Elementor

  • Yoast SEO/RankMath

  • Speed optimization

Programs and tools I have authored

Work Experience

  • Full-Stack Web Development (December 2017 – Present)
    Lotterycodex.com

  • Lead Generation Consultant (September 2014 – December 2017)
    Teleforce Asia Inc.

  • Full-Stack Web Programmer (December 2010 – September 2014)
    Teleforce Asia Inc.

  • Full-Stack Web Programmer (September 2008 – September 2010)
    Wealthtraders.com

  • Virtual Assistants/Freelancer (2005 – 2008)
    Various Clients – Graphic design, illustration, and small-scale PHP development.

Education

  • Elementary School — Olongapo Wesley School, Batch 1986

  • High School — Saint Anne Academy, Batch 1990

  • Web Development — self-taught, learned at home through books

Beyond the code

  • I'm also a cartoonist — something I do purely for fun, whenever there's downtime.

  • 45 words per minute typing speed.

"Jesse was a great help to us in fixing a technical problem with one of our websites that no-one else was able to help with us. He proved himself to be quick, efficient and 100% committed to getting the job done."

Stephanie Margetts

Australian NaturalCare

"Jesse worked on the website for Adentro Design and we are very happy with the end result. Although there was the tyranny of distance, Jesse’s communication was second to none. He was prompt, knowledgeable and explained everything to do with the website in very clear, simple terminology. We had a very specific layout and function in mind for the website and Jesse brought it all to life. Nothing was too much trouble for him. I wouldn’t hesitate to recommend Jesse, and have already done so to several business acquaintances."

Stephanie Margetts

Australian NaturalCare

"We found Jesse to be a skillful and professional person to deal with. He is always open to suggestions and ready to answer our questions. As a result, he has produced for us a website we are truly happy with."

Tinet Tuck

Wholesale Nurseries Australia

The Systems I Build Over the Years

  • Lead generation systems

  • Email list and newsletter infrastructure

  • Payment and cart integrations

  • AI-powered content systems

  • Custom two-factor authentication for WordPress

  • Loyalty and rewards programs

  • Instant website systems

  • A responsive CSS framework

  • Custom content management systems

  • Site speed and Core Web Vitals overhauls

I build systems that help businesses grow